Presented by

Sweet. Summer. Spotlight.

$25,000 cash prize

Maxim Cover Girl is partnering with Whipped Cream Swimwear in the search for the next standout face of modern swim. This is your chance to step into the spotlight, model for a fast-growing designer swimwear brand, and manifest your wildest dreams with playful confidence, bold beauty, and it-girl energy.

What you’ll win

$25,000 Cash
Bahamas Photoshoot Experience
Become a Whipped Cream Campaign Model
Whipped Cream Social Media Feature
Star in YouTube Series
Presented by
Young man standing on a seaside promenade taking photos with a camera during golden hour, with colorful buildings and cliffs in the background.

BRAND SPOTLIGHT: WHIPPED CREAM

Whipped Cream Swimwear is more than a look. It is a community of women who embrace unapologetic confidence, individuality, and femininity. Designed for those who want something unmistakably special, Whipped Cream creates swimwear that celebrates softness, sweetness, and a flirty, made-to-be-seen energy.

Guided by a simple design philosophy, each piece is thoughtfully crafted to accentuate your curves in a way that feels effortless rather than restrictive. Soft, barely there fabrics invite you to swim, play, and linger in the sun with ease, confidence, and a sense of freedom.

Follow @whippedcreamswimwear and @maximmag_covergirl on Instagram for updates, inspiration, and behind-the-scenes moments throughout the journey.

Woman in a sheer white top taking a photo with a camera near the Colosseum at sunset.

Free & Easy
to Sign Up

Whether you’re already modeling or just stepping in front of the camera with confidence, this search is open to you.

Win your group. Keep climbing. Let the world see you.

Create your profile, upload your best photos, and you’ll be placed into an Entry Round group where public voting begins.

The Judges

*Judges subject to change
Michelle Pieroway
International Swimwear Model and Founder of Whipped Cream Swimwear

Michelle Pieroway is the founder, designer, and creative director of Whipped Cream Swimwear, a luxury swimwear brand known for impeccable fit and ultra-feminine design. With over 20 years as an international model in swimwear and fashion, she brings a rare, multifaceted perspective to her work, blending decades of industry knowledge with artistry to create curve-accentuating designs that redefine how a swimsuit should fit, feel, and perform. Beyond design, Michelle sets the tone as both creative director and photographer, leading with intention and cultivating creative spaces where women feel confident, supported, and empowered.

Instagram Profile
Kendra Bentley
Fashion Model and Amazing Race Winner

Kendra Bentley is an American fashion model with over 25 years of experience in front of the camera. She has appeared on the covers of leading international magazines including Harper’s Bazaar, Elle, L’Officiel, and Glamour, and has been represented by some of the industry’s most prestigious agencies, including Elite Model Management and Wilhelmina Models. Having lived and worked across global fashion capitals such as New York, Milan, Barcelona, Los Angeles, and Miami, Kendra is recognized for her longevity, versatility, and presence in high-profile editorial and advertising campaigns worldwide. She also gained international recognition as the winner of The Amazing Race Season 6, and continues to balance a lasting fashion career with motherhood, embodying resilience, confidence, and modern femininity.

Instagram Profile
Seth Zaluski
Award-Winning Cinematographer and President of Spectrum Innovations

Seth Zaluski is an award-winning cinematographer and the president of Spectrum Innovations, a production company known for its elevated visual storytelling and forward-thinking creative direction. With a career spanning commercial, broadcast, and branded content, Seth has contributed to projects for major platforms and global brands including Netflix, Investigation Discovery, the PGA Tour, Kidz Bop, TaylorMade Golf, Target, Vineyard Vines, and others.

Instagram Profile
Smiling young woman with long red hair wearing a black top against a dark background.
Karin Agstam
Maxim Cover Stylist, Emmy Nominated Producer

"As a creative director, I’m always looking for models who bring something authentic and unique to their work. It’s not just about posing; it’s about using every moment in front of the camera to express who you are. I want to see personality shine through the images, that spark of creativity and desire that makes you unforgettable. Stay true to your dream, set high goals and outline the actions that will lead you there. Remember that failing is a part of the learning process and that success is the result of consistency and hard work."

Elizabeth Nguyen wearing a sheer, ruffled dress and a statement necklace on the cover of Maxim magazine.
Elizabeth Nguyen
2019 Maxim Cover Girl Competition Winner, U.S. Figure Skating Double Gold Medalist
"My biggest advice is to put yourself out there and share your goals openly with your community—don’t be afraid to ask for support and for people to vote for you.

I’ve decided to leave behind the fear of not measuring up, to fully embrace who I am, and to go after my dreams wholeheartedly. Modeling was always something I dreamed of but never thought possible. Now, I’m living that dream, and I hope others find the courage to pursue their own."


Black-and-white photo of a curly-haired woman sitting cross-legged on a bed, wearing an open shirt and a tulle skirt, on the July/August 2024 cover of Maxim magazine.
Lexi Kaleiia
2023 Maxim Cover Girl, Professional Model
"Model Photography is a form of expression, an art, it not only captures and freezes a moment in time but it has the potential to tell a compelling story. Use this competition to tell your story, make your images speak for themselves, have them say one thousand words from the very second someone lays eyes on them.

Be your authentic self, be unforgettable. Become the woman you strive to be and portray her using your skills as an elegant and powerful model. I’ll see you at the finish line, I wish every single one of you the best of luck."

COmpetition Overview

1
Entry Round
Models are placed into public-voting groups. Finish at the top to advance.
2
Elimination Rounds
Each round brings you closer to the spotlight. Every vote counts.
3
Finalist Interview
Top performers earn an interview with our judging panel.
4
Miami Photoshoot Round
Five finalists travel to Miami for an exclusive Whipped Cream Swimwear photoshoot and Maxim YouTube feature.
5
Campaign Star Chosen
One model is selected as the official Whipped Cream Swimwear Campaign Star.
Young man standing on a seaside promenade taking photos with a camera during golden hour, with colorful buildings and cliffs in the background.

Bahamas Photoshoot Experience

Sun-drenched days, glowing skin, and effortless beachside glamour. The Grand Prize Winner will travel to the Bahamas for a professional photoshoot - styled, directed, and captured by leading industry creatives.


How Supporters Help

Once you enter, you’ll receive a personal voting page to share.

Supporters can cast daily votes to help move you forward and keep your momentum strong throughout the search.

The more visibility you create, the further you go.

Three people sitting at a round table outside a café reviewing printed photos while a fourth person with a camera stands nearby.

Guidance from Maxim Insiders

From shoot inspiration to on-camera confidence, you’ll receive guidance throughout the process from the Maxim team — alongside insight into the Whipped Cream Swimwear brand and campaign vision.

This is a collaborative journey built to elevate you.

Follow the Journey

Follow @WhippedCreamSwimwear for behind-the-scenes moments, campaign inspiration, and updates as the search unfolds.

Summer is calling.
Let’s see who shines.

Whipped Cream Swimwear