Bold.
Ambition. Confidence.

Stylized red rose graphic with bold black text spelling 'RANDAROSE' to the right.
Woman in a white tutu and pearl-adorned top reclining on a dark surface with a bar background.

Randa Rose and Maxim Cover Girl are launching a search for a model who commands attention the second she steps into a room.

This is not about playing it safe.
It’s about presence. Attitude. Identity.Walk the Chicago runway. Represent a bold, design-driven fashion brand.

What you’ll win
$20,000 Grand Prize
Live Chicago Runway Show Experience
Luxury trip for two to Chicago, IL
Media Exposure + Interview Opportunity
Collaborate on a Custom Randa Rose Runway Piece (Yours to Keep)
Model wearing a sparkling, sequined strapless gown with sheer panels and dramatic sleeves, walking on a runway with colorful overhead lights.
Young man standing on a seaside promenade taking photos with a camera during golden hour, with colorful buildings and cliffs in the background.

Brand Spotlight

Randa Rose is statement fashion rooted in artistic vision and fearless femininity. Every piece is designed to express individuality — bold silhouettes, confident lines, and energy that refuses to blend in.

This brand is worn by women who own their story and walk like they already won.

From runway lights to editorial shoots, Randa Rose is fashion that speaks before you do. Follow @randa.rose and @maximmag_covergirl for updates and behind-the-scenes moments.

Free & Easy
to Sign Up.

Create your profile. Upload your best photos.

You’ll be placed into a public voting group where supporters help you rise through the ranks.

Win your group. Move into elimination rounds. Build momentum. Step closer to the runway.

This is your shot to turn visibility into impact.

The Judges

*Judges subject to change
A woman with long dark hair wearing a black and white layered tulle dress with a large black bow on the front, smiling on a runway with illuminated background.
Miranda Mottlowitz
Founder and creative designer “RANDA ROSE”

I’m looking for my next runway STAR.
Whether you’ve dreamed of stepping onto the runway for the first time,
or you’ve walked it more times than you can count — this competition is for you.
It’s about confidence.
An authentic walk.
And owning who you are the second you step out.


If you’ve never been to a Randa Rose show — know this: it’s a party from start to finish.”

Instagram Profile
Smiling young woman with long red hair wearing a black top against a dark background.
Karin Agstam
Award-Winning Cinematographer and President of Spectrum Innovations

As a creative director, I’m always looking for models who bring something authentic and unique to their work. It’s not just about posing; it’s about using every moment in front of the camera to express who you are. I want to see personality shine through the images, that spark of creativity and desire that makes you unforgettable. Stay true to your dream, set high goals and outline the actions that will lead you there. Remember that failing is a part of the learning process and that success is the result of consistency and hard work.

Instagram Profile
Elizabeth Nguyen on the cover of Maxim magazine wearing a sheer, plunging outfit and holding purple flowers.
Elizabeth Nguyen
2019 Maxim Cover Girl Competition Winner, U.S. Figure Skating Double Gold Medalist

"My biggest advice is to put yourself out there and share your goals openly with your community—don’t be afraid to ask for support and for people to vote for you.

I’ve decided to leave behind the fear of not measuring up, to fully embrace who I am, and to go after my dreams wholeheartedly. Modeling was always something I dreamed of but never thought possible. Now, I’m living that dream, and I hope others find the courage to pursue their own."

Instagram Profile
Black and white close-up of a woman with tousled hair wearing a partially open leather jacket on the cover of Maxim magazine.
Janel Tanna M.D.
2018 Maxim Cover Girl, Award Winning Actress, Producer and Model

Becoming a part of Maxim is such a special piece of my story. Maxim embraces not only physical, but intellectual and artistic talents. All of what we do combines to make us who we are, and in turn is encompassed in our exterior. Caring about one's mission and health is important. Our own unique features make us beautiful. I see modeling as one's unique beauty, passion and soul combining to create art. Good luck ladies. Shine bright! You are all amazing in your own way.

Instagram Profile
Smiling woman with long dark hair in a ponytail, wearing a black zip-up top and gold necklaces, posing with arms crossed.
Deborah Altizio
Maxim Cover Makeup Artist, Award Winning Beauty Specialist

Showcasing your potential for a runway opportunity means submitting both natural and creative photos to highlight your range. Let your energy and personality draw in the audience. Keep it fun, stay relaxed, and take care of your skin. Most importantly, let your confidence and unique essence radiate through every shot!

Instagram Profile

How the Search Works

1
Entry Round
Models are placed into public-voting groups. Finish at the top to advance.
2
Elimination Rounds
Each round brings you closer to the spotlight. Every vote counts.
3
Finalist Interview
Top performers earn an interview with our judging panel.
4
Chicago Runway Experience
Winner travels to Chicago for a live Randa Rose runway production.
5
Randa Rose Model Chosen
One model is selected as the winner of the Randa Rose Runway contest and awarded the $20,000 Grand Prize.

Chicago Runway Experience

Grand Prize Winner will travel to Chicago for a high-energy runway production with Randa Rose.
Professional styling. Real production. Editorial capture.
Industry visibility that elevates your portfolio beyond social media.

Crowd dancing and cheering under purple and pink party lights with confetti and large balloons floating above.
Model walking on runway in red lingerie with feather and floral details under colorful hanging lights and sparklers.

How Supporters Help

Share your personal voting link with friends, followers, and supporters.

Daily votes build momentum and push you closer to the runway spotlight.

Confidence gets noticed. Visibility wins.

Three people sitting at a round table outside a café reviewing printed photos while a fourth person with a camera stands nearby.

Guidance from Maxim Insiders

Throughout the search, you’ll receive insights from the Maxim team on presentation, positioning, and how to stand out in a competitive fashion space.

This is more than a title — it’s a launchpad.

Randa Rose

Own the Runway

Be bold. Be expressive. Be unforgettable.
One model will command the Chicago runway.
She’ll work directly with the Randa Rose design team to create a custom piece — a one-of-one design she’ll wear and keep.


Follow @randa.rose for behind-the-scenes moments, campaign inspiration, and updates as the search unfolds.

Group of women dancing and celebrating indoors with confetti and party poppers, one holding a sign that reads 'XOXO RANDA ROSE'.