Dive Into The Salty Mermaid World

Sarah Jon is the founder and creative force behind Salty Mermaid Swim, a bold and empowering swimwear brand celebrated for its fearless designs and body-positive mission. Her work has made waves at Miami Swim Week and earned multiple coveted features in Sports Illustrated, solidifying her place among the industry’s most inspiring female entrepreneurs. With a passion for helping women feel confident, beautiful, and unstoppable, SJ brings her signature mix of sophistication, creativity, and glam to the judging panel.

As a photographer, I’m always searching for a model who is effortless on camera. Someone who can let go and get into that zone where she forgets about everything, focusing on the moment connected with me, my lens, and her environment. It’s a rare quality, but when you find it, it’s pure magic. Finding the next Salty Mermaid campaign model isn't just about looks, it’s about presence. She’s confident, comfortable in her skin, and has that quiet power that draws you in without trying. Real beauty has energy, and it shows the moment the camera starts rolling.

Being part of Maxim is an opportunity to celebrate individuality and confidence in every form. Modeling isn’t just about appearance, it’s about storytelling through emotion, energy, and authenticity. Every pose and every glance is a reflection of who we are and what we stand for. I believe beauty comes from embracing your uniqueness and owning your journey with pride. Chase your dreams fearlessly, lift others along the way, and let your light speak louder than words. Believe in yourself, your passion, and your power because the world deserves to see it shine :)

As a creative director, I’m always looking for models who bring something authentic and unique to their work. It’s not just about posing; it’s about using every moment in front of the camera to express who you are. I want to see personality shine through the images - that spark of creativity and desire that makes you unforgettable. Stay true to your dream, set high goals, and outline the actions that will lead you there. Remember that failing is a part of the learning process and that success is the result of consistency and hard work.

Model Photography is a form of expression and art; it not only captures and freezes a moment in time but it has the potential to tell a compelling story. Use this competition to tell your story, make your images speak for themselves, and have them say one thousand words from the very second someone lays eyes on them. Be your authentic self and be unforgettable. Become the woman you strive to be and portray her using your skills as an elegant and powerful model. I’ll see you at the finish line - I wish every single one of you the best of luck.